Our Story

IT STARTED WITH YUKI

By YUKI started with a simple thought: why is it so hard to find exactly what we have in mind for our dogs?

We loved shopping for Yuki, but often found ourselves choosing what was practical rather than what we truly loved. The pieces we did love were often expensive, unavailable in really small sizes, very seasonal or simply a little too playful for our everyday style.

With a head full of creative ideas and a love for dog accessories, we decided to create what we couldn’t find ourselves.

And so, By YUKI began!



MADE TO BE LOVED BEYOND ONE SEASON
We believe dog accessories can be practical without looking purely practical — and beautiful without being overly cute or costing designer prices.

That’s why our designs combine timeless colours and luxurious fabrics with comfort and everyday functionality.

Our first collections are a perfect example. Midnight Denim was created from our love for timeless denim, with a subtle sparkle to make it feel just a little more special. Cacao Velvet brings the same idea to a rich brown velvet: classic, luxurious and easy to wear with your everyday style.

Pieces made for little pups, big personalities and everything in between.

MAKE IT THEIRS

What makes By YUKI truly personal is the possibility to make a piece completely your own.

We love the meaning behind the little details we choose for ourselves — an initial on a necklace, a birthstone with a story behind it, something small that makes an everyday piece feel like yours.

So why not do the same for our dogs?

With our charms, you can create a combination especially for yours. Each personalized charm piece is put together by hand for the individual dog it belongs to, making no two quite the same.

Because they’re not just wearing By YUKI. They’re wearing theirs.

INSPIRED BY YUKI

Yuki is much more than the name behind the brand. She is part of almost everything we do — from everyday life to adventures and travels, even calling different countries home along the way.

She is also at the heart of our design process. Every product is designed by us, with samples tested and refined until we are completely happy with the look, comfort and practicality.

And this is only the beginning. By YUKI was born from all the things we were missing ourselves, and there are still so many ideas waiting to become reality.

For the dogs who are family. For the adventures you share. And for all the little things that make them uniquely yours.

Made with love, for you & your dog. ♡